Meet the Gatekeepers- Megan Denholm from EdPR

How did you get your start in the publishing industry?

Working as the Publicity Assistant for EDPR is my first job in the industry, though I previously interned at Atlantic Books in their Publicity and Campaigns department and completed work experience as an Editorial Assistant at Penguin Random House.

2. What is the most interesting part of your job?

If I had to pick, I would say the most interesting part of my job is finding the right way to pitch a book for different media. I love the careful thought and construction that goes into explaining why this person, depending on whether they are a blogger, a radio producer, or a journalist, should be interested in this particular book.

3. What are the challenges of your role?

The main challenge of my role is working on several campaigns simultaneously while maintaining an active social media presence for the company. I always need to be ensuring effective communication with my team so that I understand what the is needed from me and how I should prioritise the tasks.

4. Describe a typical day or are no two days alike?

Every day is different though many of my tasks are the same. One day I could be researching ways to contact influencers that I think would be interested in a book we are working on and designing promotional materials, another I might be planning a blog tour and trying to arrange interviews with TV producers. We work on such a wide range of campaigns, from fiction books to nonfiction titles to publishing awards events, that the varying needs of each means always adapting what we do.

5. Tips for Book Bloggers?

– Tell publishers and publicists that you want to work with what it is you’re most interested in reading – everyone wins.

– Blogs are still key so while I may love your bookstagram, I am more likely to pick you for a blog tour if you also have a blog (even better if you also have Twitter).

– We want to quote you! We want to share your thoughts so that others know why this book is worth reading. So, when you are reviewing, think about what will make for a perfect, summarising quote.

6. What are you currently reading?

I am currently reading Wonderland by Juno Dawson (out May 28th, Quercus Books). I love a re-telling of a classic, and this edgy, modern Alice in Wonderland with razor-sharp insight on privilege and hedonism has me hooked! Someone described it as ‘Gossip Girl on acid’ and I couldn’t agree more.

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